The story of an American boy and his
love affair with Bollywood.

The year was 1982. My parents carried home a large, unwieldy box. Inside was a mysterious contraption people were calling a VCR. My dad hooked it up, my mom popped in a tape… and the TV came alive with Technicolor splendor, the likes of which my young, wondrous eyes had never seen before.

That was the day that changed everything.

As a kid growing up in suburban Pennsylvania, my life was remarkably vanilla. I fell in love with the spectacle of Bollywood because it transported me to a different world, filled with music, dancing, gorgeous costumes, and over-the-top melodrama. These films weren’t just escapist entertainment – they were a conduit to my culture, the way I learned the language and stories of my heritage.

I’ve since turned that fantasy world into my career, becoming one of the only Americans to have worked in the mainstream Bollywood film industry. I wrote the romantic drama “Baar Baar Dekho” (“Look Again and Again”), featuring one of the biggest hit songs of the decade, “Kala Chashma.” I also produced the films “New York” and “Badmaash Company” for India’s leading movie studio, Yash Raj Films.

My intention is to serve as a bridge between Bollywood and the West, introducing new audiences to the world’s most prolific film industry. Once you get a taste, I know you won’t be able to resist the infectious energy, the passion, the music and dance of Bollywood.

You’ll be hooked just like I am.

Baar Baar Dekho
(“Look Again & Again”)

Written by Sri Rao
Produced by Karan Johar & Farhan Akhtar
Starring Sidharth Malhotra & Katrina Kaif

“Kala Chashma”

#1 Song of the Year
480 Million Views and Counting!

Bollywood Drama

New York

Director: Kabir Khan
Producers: Aditya Chopra, Aashish Singh, Sri Rao
Starring: John Abraham, Katrina Kaif, Irrfan Khan, Neil Nitin Mukesh

Bollywood Comedy

Badmaash Company

Producers: Aditya Chopra, Aashish Singh, Sri Rao
Starring: Shahid Kapoor & Anushka Sharma